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What It Is

Send personalized bulk messages to your customers via WhatsApp and Instagram. Perfect for promotions, announcements, and customer re-engagement.

98% Open Rate

WhatsApp campaigns vs 20% for email

Personalization

Use variables like and

Rich Media

Add images, videos, and buttons

Scheduling

Send now or schedule for later

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Creating a Campaign

1

Go to Campaigns

Click Campaigns in main navigation
2

Create New

Click + New Campaign
3

Write Message

Compose your message with text, media, and personalization variables
4

Add Recipients

Upload CSV or select from contacts
5

Preview & Launch

Review preview, then launch or schedule

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Message Components

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Text & Personalization

Use variables to personalize messages: 
Hi {`{{name}}`}! 👋

Your order {`{{order_number}}`} has shipped and will arrive by {`{{delivery_date}}`}.

Track it here: {`{{tracking_link}}`}
Available Variables:
  • - Customer name
  • - Phone number
  • - Any custom data you upload

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Media & Buttons

  • Images: Product photos, banners, promotional graphics
  • Videos: Product demos, announcements (max 16MB)
  • Buttons: Call-to-action links (e.g., “Shop Now”, “Learn More”)

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Adding Recipients

Upload CSV

Upload a CSV file with customer data

Select Contacts

Choose from existing contacts

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Upload CSV

CSV Format:
  • phone (required) - WhatsApp number with country code
  • name (optional) - For personalization
  • Any custom fields for variables
Example CSV: 
phone,name,discount_code
+12125551234,John,SAVE20
+14155555678,Sarah,SAVE20

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Select Contacts

  1. Click Select from Contacts
  2. Choose customers from your existing contact list
  3. Filter by tags, segments, or recent activity
  4. Add selected contacts to campaign

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Launch Options

Send Now

Immediate delivery to all recipients

Schedule

Set specific date and time

Recurring

Automate for ongoing campaigns (coming soon)

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Send Now

  • Messages are sent immediately to all recipients
  • Best for urgent announcements or time-sensitive offers
  • Monitor delivery status in real-time

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Schedule

  • Set specific date and time for campaign launch
  • Choose optimal time zones for your audience
  • Campaign will automatically launch at scheduled time

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Recurring

  • Automate campaigns to run on a schedule
  • Perfect for regular newsletters or reminders
  • Coming soon - contact us for early access

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Best Practices

Only message customers who opted in. Respect privacy and anti-spam laws.
Use customer names and relevant data—personalized messages get better engagement.
Mobile users scan quickly. Get to the point in 2-3 sentences.
Tell customers exactly what action to take (e.g., “Shop Now”, “Reply YES”).
Send during business hours in customer time zones. Avoid early mornings and late nights.
Send test message to yourself before launching to thousands.

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Campaign Analytics

After launching, track:
  • Sent: Total messages delivered
  • Read: Messages opened by recipients
  • Clicked: Link/button clicks
  • Replied: Customer responses
  • Failed: Delivery failures (invalid numbers)
Campaigns with questions or CTAs get 3-5x more engagement than announcements.

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WhatsApp Requirements

To send campaigns on WhatsApp:
  1. 24-hour window: Can only message customers who contacted you in last 24 hours, OR
  2. Template approval: Use approved message templates for cold outreach
  3. Opt-in required: Customers must explicitly opt in to receive messages
Learn more about WhatsApp policies

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Troubleshooting

Messages failing to send?
  • Check phone numbers include country code (e.g., +1)
  • Verify WhatsApp Business account is active
  • Check recipient hasn’t blocked your number
Low open rates?
  • Send during optimal hours (10am-4pm local time)
  • Improve subject line and preview text
  • Ensure recipients opted in recently